Is the Rise in Video Marketing a Worry for Content Marketers?As a content marketer and English Lit graduate, I have always been quite accustomed to the written word and its power of persuasion. But…Dec 15, 20201Dec 15, 20201
Do we need to rethink the retainer? Enter assuranceNow I’m not here to say anything controversial, such as the ‘retainer is dead!’. If executed right, the retainer model still offers a…Aug 13, 2020Aug 13, 2020
Using Reporting As A Valuable Insight Tool & Not Just A Box-Ticking ExerciseYour reporting framework and processes can be powerful tools to surface customer insights, gain competitive advantage, and ultimately…Jul 24, 2020Jul 24, 2020
Why I was Hesitant to Jump on the TikTok Bandwagon — and Why I Was WrongConfession time: I was late to the TikTok party. As a social media manager, I’m a little ashamed by this. As a millennial, I think my…Jul 16, 2020Jul 16, 2020
Merging Market Trends with Search Insight to Find Out What Makes Your Customers TickUnderstanding your customer, and being able to leverage that understanding to build trust between you and them, is the driving force…Jul 10, 2020Jul 10, 2020
Why Online Brand Communities Have Never Been More ImportantAs consumers, we’re more connected than ever before. Nowadays, it is about more than just buying into a product or service, we are buying…Jul 3, 2020Jul 3, 2020
The Point of Content Marketing Has Been Lost. Here’s How to Bring it BackWhen you think of content marketing, what do you think of?Jun 25, 2020Jun 25, 2020
Furlough Doesn’t Need To Be All Doom and Gloom: What I learned When I Was Given Time To ReassessAt the start of 2020, none of us could have predicted what this year would end up looking like. For Jake Cawdery, he certainly didn’t…Jun 11, 2020Jun 11, 2020
Why Good Content Needs Even Greater UXWith Google announcing that “page experience” will now become an organic ranking factor for web pages, it’s got us thinking more widely…Jun 4, 2020Jun 4, 2020
SEO Myths and the Future of SearchSearch the web, and you’ll find heaps of articles on SEO: introductions to SEO, tips and tricks, and more in-depth pieces for those…May 22, 2020May 22, 2020
