Now I’m not here to say anything controversial, such as the ‘retainer is dead!’. If executed right, the retainer model still offers a mutually beneficial relationship between brand and agency. However, the landscape is shifting and COVID-19 was only the spark that lit the powder keg. The state of the…

Your reporting framework and processes can be powerful tools to surface customer insights, gain competitive advantage, and ultimately, drive commercial growth. Is your approach to analytics and reporting anything less? How realistic is the dream of reporting as this powerful feedback loop and what’s getting in the way? For many…

Confession time: I was late to the TikTok party. As a social media manager, I’m a little ashamed by this. As a millennial, I think my hesitation was warranted — TikTok is very much marketed as a Gen Z platform, and to be totally honest, I was a little intimidated…

Understanding your customer, and being able to leverage that understanding to build trust between you and them, is the driving force behind any good marketing team. But how do you know what is prompting your customers’ decisions? Well, you can gather a lot of customer research data from focus groups…

As consumers, we’re more connected than ever before. Nowadays, it is about more than just buying into a product or service, we are buying into a company’s ethos and values. “77% of consumers buy from brands who share the same values as they do” Our need to be informed, educated…

When you think of content marketing, what do you think of? For many marketers, Dollar Shave Club’s viral video from 2012 comes to mind. In the short 1 minute 33 second video ‘Our Blades Are F***ing Great’, DSC’s founder, Michael Dubin, confidently and, well, cockily asserts the greatness of their…

At the start of 2020, none of us could have predicted what this year would end up looking like. For Jake Cawdery, he certainly didn’t expect he would be furloughed from his existing job and then end up making a new career move in the middle of a global pandemic…

With Google announcing that “page experience” will now become an organic ranking factor for web pages, it’s got us thinking more widely about the importance of user experience (UX) when it comes to online content. But how does UX play a part in content strategy and at what…

Search the web, and you’ll find heaps of articles on SEO: introductions to SEO, tips and tricks, and more in-depth pieces for those already well-versed in the topic. But among these, you’ll likely come across a range of myths and mis-truths around best practice approaches. That’s…