Dec 15, 2020Is the Rise in Video Marketing a Worry for Content Marketers?As a content marketer and English Lit graduate, I have always been quite accustomed to the written word and its power of persuasion. But more recently, and due to the coronavirus pandemic, we’ve seen the rapid rise of video marketing dominating social platforms and brand pages, and I’ve become very…Content Marketing6 min readContent Marketing6 min read
Aug 13, 2020Do We Need to Rethink the Retainer? Enter AssuranceNow I’m not here to say anything controversial, such as the ‘retainer is dead!’. If executed right, the retainer model still offers a mutually beneficial relationship between brand and agency. However, the landscape is shifting and COVID-19 was only the spark that lit the powder keg. The state of the…5 min read5 min read
Jul 24, 2020Using Reporting As A Valuable Insight Tool & Not Just A Box-Ticking ExerciseYour reporting framework and processes can be powerful tools to surface customer insights, gain competitive advantage, and ultimately, drive commercial growth. Is your approach to analytics and reporting anything less? How realistic is the dream of reporting as this powerful feedback loop and what’s getting in the way? For many…Reporting6 min readReporting6 min read
Jul 16, 2020Why I was Hesitant to Jump on the TikTok Bandwagon — and Why I Was WrongConfession time: I was late to the TikTok party. As a social media manager, I’m a little ashamed by this. As a millennial, I think my hesitation was warranted — TikTok is very much marketed as a Gen Z platform, and to be totally honest, I was a little intimidated…Tiktok Ads6 min readTiktok Ads6 min read
Jul 10, 2020Merging Market Trends with Search Insight to Find Out What Makes Your Customers TickUnderstanding your customer, and being able to leverage that understanding to build trust between you and them, is the driving force behind any good marketing team. But how do you know what is prompting your customers’ decisions? Well, you can gather a lot of customer research data from focus groups…Content Marketing5 min readContent Marketing5 min read
Jul 3, 2020Why Online Brand Communities Have Never Been More ImportantAs consumers, we’re more connected than ever before. Nowadays, it is about more than just buying into a product or service, we are buying into a company’s ethos and values. “77% of consumers buy from brands who share the same values as they do” Our need to be informed, educated…Consumer Behavior4 min readConsumer Behavior4 min read
Jun 25, 2020The Point of Content Marketing Has Been Lost. Here’s How to Bring it BackWhen you think of content marketing, what do you think of? For many marketers, Dollar Shave Club’s viral video from 2012 comes to mind. …Content Marketing7 min readContent Marketing7 min read
Jun 11, 2020Furlough Doesn’t Need To Be All Doom and Gloom: What I learned When I Was Given Time To ReassessAt the start of 2020, none of us could have predicted what this year would end up looking like. For Jake Cawdery, he certainly didn’t expect he would be furloughed from his existing job and then end up making a new career move in the middle of a global pandemic…Furlough9 min readFurlough9 min read
Jun 4, 2020Why Good Content Needs Even Greater UXWith Google announcing that “page experience” will now become an organic ranking factor for web pages, it’s got us thinking more widely about the importance of user experience (UX) when it comes to online content. But how does UX play a part in content strategy and at what stage of…UX6 min readUX6 min read
May 22, 2020SEO Myths and the Future of SearchSearch the web, and you’ll find heaps of articles on SEO: introductions to SEO, tips and tricks, and more in-depth pieces for those already well-versed in the topic. But among these, you’ll likely come across a range of myths and mis-truths around best practice approaches. That’s why we sat down…SEO6 min readSEO6 min read
