Merging Market Trends with Search Insight to Find Out What Makes Your Customers Tick

Showing the effects of popular TV shows on search trends

Key things to remember:

  • Know the difference between a trending topic and a growing trend that’s here to stay
  • A trend only matters to you if it affects your target customer — don’t force your customers into a box just to match the trend research
  • Monitor, measure and adjust according to your findings — people’s behaviours evolve quicker than we care to admit, be prepared to change with them or get left behind
Joan Crowley, Content Strategist



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Curated Digital

Curated Digital

Clever digital marketing for ambitious brands. Founded by an ex-Googler, based in London.