Why Good Content Needs Even Greater UX

With Google announcing that “page experience” will now become an organic ranking factor for web pages, it’s got us thinking more widely about the importance of user experience (UX) when it comes to online content.

Gabriella Mascia
The CUBI model is a great visual example of the working relationship between UX, content and wider business goals
  1. Page experience is key — this includes technical features like load-time as well as the look and feel of your content. UI design should act as an extension of the information on the page.
  2. Always consider the user’s end goal when developing your internal linking strategy — where do you want them to end-up, and what’s the most helpful way to get them there? Remember that this will not always be the quickest route to conversion, but what’s most useful to the user.
  3. Don’t just “hand-off” articles once they’re ready to be built onsite — work alongside your dev team to ensure internal links are in-place and any creative considerations are outlined beforehand for streamlined implementation.
  4. Once an article is live, think of it as an asset, not a finished product. Keep upcycling your page with new internal links, assets and information as your website and services — and Google — evolve.

Clever digital marketing for ambitious brands. Founded by an ex-Googler, based in London.